Experience Design and Management for Tourism, Hospitality and Events

International Tourism Destination Management

Assessment 2: Individual Portfolio (3,000 words + supporting materials, 70% of the module grade) Assessment task:

Students are required to:

• Select a tourism, hospitality, tourism, or event experience you have attended and consumed previously. OR:

 • Attend and consume a selected tourism, hospitality, or event experience in real time (this can be online or in-person – subject to current Covid restrictions).

• Having done this, students will then produce an individual critical and evaluative written account of the design and experience management of that tourism, hospitality or event experience in the form of a portfolio that draws upon and analyses the design and experience management theories and concepts investigated during the module;

• This should demonstrate the application and in-depth analysis of relevant theories to the consumed tourism, hospitality, or event experience; and students should

• Include a selection of annotated collected materials in the portfolio such as photographs and/or promotional images, programmes, tickets, and/or menus etc. These will be supporting evidence of the consumption of the tourism, hospitality, or event experience.

Assessment guidelines:

Your choice of ‘experience’ should be relevant to the discipline of study for your PG Programme and might be (although is not limited to) the following examples:

• International Festival and Event Management: attending an event or festival.

• Global Hospitality Management: a visit to a hospitality service/experience provider such as a hotel, restaurant; attendance at a hospitality event.

• International Tourism Destination Management and International Heritage and Cultural Tourism Management: a visit to a destination or visitor attraction; a visit to a managed heritage/cultural attraction; an interpretive tour at a heritage/cultural site.

While there is flexibility in your choice of experience, you should ensure that you have selected an experience which can demonstrate the application of design and experience management theories and concepts in practice.

This means you should be certain your choice has a management approach in place; has elements that are designed (e.g. in terms of its setting, theme, location or theme etc.) and has experiential elements to it that can be observed, sensed and consumed.

You are encouraged to discuss your choice of experience in advance with your tutor if you aren’t sure or wouldlike further guidance. You should construct an individual portfolio of the designed and managed experience.

 This will draw upon, critically analyse, and potentially expand relevant theories and concepts introduced in the module. The portfolio should include both a written element and supporting annotated visual evidence of the design and managed experience (for example photographs, tour guides, menus, programmes, promotional materials).

The portfolio should provide an account of the context or setting of the experience you have selected based upon secondary research. It should also present an appropriately referenced discussion of relevant design and experience management theories and concepts and evidence of their application in practice.

 Assessment criteria and weighting: Assessment 2 – Individual Portfolio (100%) marks will be awarded for:

• Choice of tourism, hospitality or event experience and introduction/justification of this in relation to the requirements of the assessment (10%)

• Critical discussion, application and in-depth analysis of selected design and experience management theories and concepts to the chosen experience (40%)

 • Presentation, discussion and analysis of supporting documentation and visual materials as evidence and illustration of the experience under review (20%)

• Choice of research approach in analysing the experience, including your own self-reflection and reflexivity in relation to the experience (10%)

 • Structure, clarity, and appearance: producing a clear, logical and visually appealing portfolio (10%)

• Evidence of research, reading and appropriate referencing (including a reference list in APA 6th style) (10%)