Please carefully read this guide as it contains important information on your coursework assessment and the related requirements.
This graded assessment accounts for 100% of your final grade and includes two separate components, Part A and Part B, which are both weighted equally at 50% of your final grade. Submission deadlines are outlined in Table 1 below. Please ensure that the submission deadlines are strictly adhered to.
Table 1. Submission Deadlines for Your Coursework
|Week due for submission||Day due for submission||Date due for submission||Time due for submission|
|Part A (Strategy –|
|Week 8||Friday||11 March 2022||11:59 pm, UK time|
|Part B (Leadership|
|Week 13||Friday||29 April 2022||11:59 pm, UK time|
Please note that you may submit your work at any time before the deadlines in Table 1 if you are ready. You do not need to wait until the last day or the day before, or until the week before. As soon as your work is ready, you can submit it using the dedicated Turnitin link for each component as follows: the Turnitin link for Part A the Turnitin link for Part B.
Prior to the submission deadline, you can submit your work through the Turnitin links provided on Moodle to check your Turnitin similarity score. Please ensure that the version you upload on Turnitin is the final version you wish to submit. Once the submission deadline has passed, no draft checking or change of the submitted documents is possible.
It is your responsibility to ensure that you submit on time your final version, prior to the submission deadline.
Below are a few important practical instructions to guide you through the submission process.
Important Practical Instructions:
Please submit Part A and Part B as separate documents. You can only submit one document file for each part.
Each file you submit must be explicitly named “Part A” and “Part B” and must include your matriculation number and module code (HRM11120); this information must be clearly displayed on the cover page of the submitted document.
Please note that the Module Team will use the GradeMark in this module, so you will receive feedback online. This will be accessible through Moodle.
o When uploading your files (Part A and Part B) to Turnitin, please use your matriculation number as the file name. Example: both your files should be named as follows: 401XXXXX_Part A and 401XXXXX_Part B, with 401XXXXX representing your matriculation number. Be sure to follow these instructions carefully.
o Your name should not be marked in the submission.
o Please note that it can take up to 24 hours to receive an originality report when using the Turnitin system. Submissions are accepted as “on time” if they were uploaded prior to the submission deadline date – even if the Turnitin report is still pending at that stage.
o Your document submitted on Turnitin must include all of the following elements:
a cover page displaying “Part A - Title” or “Part B - Title”, your matriculation number, and the module code,
a table of contents,
the content of the text with appropriate headings,
page numbers, and
the reference list.
Assessment Part A
In Part A, the learning outcomes of this module are assessed by means of a case study information on the strategic development process for a specific organisation.
The purpose of this brief is to provide you with the:
specific details of the coursework assessment, namely the case background and questions,
information on the case study presentation and submission date,
useful guidelines to help you answer the questions,
assessment marking criteria and the feedback sheet for Part A. Each one of these points is developed below.
Case Study Background & Questions
Carefully read the evidence on the organisation, which is contained in the following three sources:
1) Case Study Analysis:
Unilever (“Paul Polman: turnaround and development of strategy at Unilever”, pp.750-757) in Exploring Strategy: Text and Cases, by Johnson, G., Whittington, R., Scholes, K., Angwin, D., and Regner, P. (2017),11th Edition, Pearson Education.
2) Corporate Website:
3) Annual Reports:
The case study gives you background information and overview of the company as well the opportunities and challenges it has faced in recent years. The corporate website provides information on the company’s history as well as some key facts and figures.
The annual report provides financial information about the organisation and its current strategic direction. The case study has been published a few years ago and you should use the corporate website and annual reports to access updated information.
Make use of these sources in combination to answer the Part A of this assignment.
Part A of your coursework assessment requires you to answer two questions (see below), using a case study report structure:
1) Analyse Unilever’s business strategy using Porter’s Generic Competitive Strategies framework. Use the data and information from the case study, corporate website, and the latest annual report.
2) Critically evaluate Porter’s Generic Competitive Strategies framework by identifying its advantages and limitations, and then develop three recommendations on how its limitations might be overcome. Use academic sources to support your arguments.
Both questions are weighed equally. Refer to the Coursework Feedback Sheet for information on how grading is awarded.
Case Study Presentation
The assessment in Part A is a case study analysis; therefore, please note that a case analysis is not a conceptual explanation or discussion, but rather the application of concepts and frameworks to interpret case information, to analyse key events and statements, and to reach evaluative judgements or conclusions. The concepts and frameworks are covered in the lectures, tutorials, and prescribed reading; the guidance provided in the section below gives you a few pointers on how you need to use this knowledge to answer the questions. In developing your analysis and arguments, you should use supporting evidence from the information contained in the case study, corporate website, and the latest annual report.
Your answers should take into account and reflect the three sources listed above. The case study is the primary source of information. The corporate website should be used to obtain updated information. The annual report gives you an overview of the efforts undertaken by the organisation during its last financial exercise. The core textbook and academic sources should also be used to critically analyse the framework. The e-library should be used to source the academic journals for the critical analysis of Question 2.
In terms of case presentation, you should introduce each question by stating how you will structure your answer and conclude each answer by referring to your previous arguments and the task required by the question. Do not present your answer as a rigid, “bulk” report; instead, divide your answer into sections with suggestive headings and sub-headings that reflect the key elements of your analysis.
The total word count of your answers to both questions must be 2,000 words
and it must comply with the guidelines provided here:
- Introduction and background section: 200 words
- Question 1: 800 words
- Question 2: 800 words
- Conclusion: 200 words
The word limit for Part A does not include the cover page, reference list, and appendices. This is subject to a ±10% allowance to the allocated word count.
Where a submission exceeds the stated word limit (allowing for the +10%), the maximum grade awarded will be P1. Appendices can be useful to provide additional information from your analysis, but you must incorporate the key analytical arguments into the main body of your answer.
Useful Guidance Notes
The assessment feedback sheet at the end of this section presents the marking criteria for the overall case analysis. Remember, when writing your answer to the questions, you must not reproduce or describe what the case already says, but rather use the concepts to analyse the information and draw on the evidence/facts provided in the case to support your analysis.
Question 1 requires you to apply the Porter’s Generic Competitive Strategies framework to determine the organisation’s business strategy to evaluate its competitive advantage. This question is the precise application of a framework to develop an analysis specifically for the company. You are encouraged to use visual diagrams and tables to illustrate your analysis. You should use headings and sub- headings to structure your answer. Please note that the tables and diagrams are included in the word count.
Question 2 requires you to reflect on and analyse the framework. The aim is to identify the benefits and limitations of the framework, not the organisation. At the PG level, you should be able to critically analyse a framework and objectively assess its contribution as well as its limitations. You should use academic sources to support your arguments. You should use headings and sub-headings to structure your answer.
Assessment marking criteria and feedback sheet for Part A
(see next page)
Assessment Part B
For Part B, you are required to write an essay on a specific leadership topic indicated below.
Background: Leader-member exchange (LMX) theory posits that in organisations, managers and leaders develop distinct relationships with their employees at the dyadic level. For example, with some subordinates, supervisors have so-called ‘high quality’ working relationships.
In your essay, answer the following question:
To what extent is LMX theory still relevant in contemporary organisations?
Provide one or two practical examples from the real world. For instance, you can focus on identifying the ‘ingredients’ of ‘high quality’ relationships, the factors that contribute to forming and maintaining effective leader-follower working interactions, and on addressing the wider implications of the LMX theory for workplace outcomes and organisational performance.
Useful Guidance Notes on Part B:
When writing your essay, you should refer to the relevant literature. Credible sources include textbooks, journal articles, or other relevant business publications.
The following databases may be particularly useful in finding relevant literature sources to help you develop your essay:
- ABI Inform Complete (ProQuest),
- Science Direct.
In particular, the following academic journals should be useful to you in relation to the assigned topic:
- Leadership Quarterly (Available on Science Direct),
- Leadership & Organization Development Journal (Available on ABI Inform),
- Team Performance Management (Available on ABI Inform),
- Journal of Management Development (Available on ABI Inform),
- Journal of Leadership Studies (Available on the e-library website, rubric
- Journal of Managerial Psychology (Available on the e-library website, rubric
“Finding Resources”), etc.
In your essay, start with an introduction section, where you explain the purpose of the essay, how it is structured and how you will proceed. In the body of the essay, refer to the relevant theory and cite relevant academic research to support your arguments. All the works cited must be referenced using the APA Referencing system. Also, please refer to the University guidance notes on the avoidance of Plagiarism.
Remember to properly structure your essay and use appropriate headings. Be sure to include an introduction, descriptive headings for each section, and conclusion/recommendations for practice sections. Do not label the body of your essay as “main body”; instead, use descriptive headings which signpost the content of each section. Do not use footnotes in your essay.
Please use the British English spelling in your writing: avoid “z’s” such as “organization” and use the standard British English spelling of “organisation”, “behaviour”, “centre”, etc.
Bullet points and numbered lists should not be used in your essay; instead, write in full sentences and develop your arguments using evidence from the academic literature. Please use “justify” alignment and one-and-a-half (1.5) or double spacing. Do not use single spacing. Use only the Times New Roman or Arial fonts, size 12.
Although we do not specify a particular number of references/citations to be used, you should include in your essay a minimum of 15 different academic sources such as textbooks or journal articles. Do not use websites as references because websites will not count among the minimum 15 academic sources required.
Please answer to the topic posed. Your essay should NOT be a summary of leadership theories.
In your essay, you must specifically address the topic and question posed. The maximum allowed word count for Part B is 2,000 words. This does not include the cover page and reference list. There is a ±10% allowance to the allocated word count.
As a guide, the following structure is expected for your essay:
- Introduction: 250 words
- The content of the essay (the “body”) with descriptive headings for each section: 1,500 words
- Conclusion/Recommendations for Practice: 250 words
Appendices should not be included in your Part B submission, as this is an essay.
Where a submission exceeds the stated word count limit (allowing for the +10%), the maximum grade awarded will be P1.
The marking criteria and their weighting for Part B are as follows:
- Presentation: 10% of the mark for Part B is allocated to the presentation of the essay. The overall clarity, structure, writing fluency, and ‘neatness’ of the essay (page numbers included, clearly marked headings and use of paragraphs). Please avoid typographical and spelling errors.
- Referencing: 10% of the mark for Part B is allocated to the appropriate referencing of content. You should be familiar with the APA referencing system (7th Edition, available on Moodle) and use it correctly by including references in the text. Use of a good range of academic resources (books, journal articles, publications by business practitioners, etc); the literature used should be consistent with the arguments being made. Avoid using websites as references. Use only credible, academic references.
- Critical analysis: 60% of the mark for Part B is allocated to the critical analysis presented and demonstrated in the essay. You must examine theoretical concepts and frameworks appropriately. You must demonstrate knowledge of the wider context and present an in-depth discussion of current issues related to the essay topic. Higher marks are awarded for the critical analysis skills demonstrated and for the development of sound, logical arguments communicated clearly and coherently.
- Conclusion: 20% of the mark for Part B is allocated to the quality of conclusions drawn. The conclusions should identify the main themes or issues addressed in the essay, be well presented, flow logically from the analysis, highlight insights, and formulate practical recommendations as appropriate.
The assessment marking criteria and feedback sheet for Part B are provided on the next page.