Investigate the role and contribution of innovation and enterprise to [your business] success

Investigate the role and contribution of innovation and enterprise to [your business] success

 

  • Pick one business you know a little bit about (must be different to the businesses for the other assessments) who is innovative.
  • Your task is to create a PowerPoint presentation outlining how innovation makes this business successful 
  • Handy websites for definitions:
  • Tutor2u
  • Business dictionary
  • S-cool revision website
  • Bee business

Writing frame

Each slide requires the notes you will present with in the notes section. They should be well presented with some images/ diagrams, but should also look professional and not too overcrowded.

This is a rough guide- you can add extra slides if you prefer. 

If you are aiming for distinction you must also include information on Ansoff’s Matrix, and Porter’s Generic Strategies (see my powerpoint on shared area)

  • 1)Title slide

  • 2)Definition of enterprise

  • 3)Definition of innovation

  • 4)The difference between innovation and enterprise

  • 5)A short description of your business and what they do

  • 6)First way the business is innovative/ creative eg new and interesting products, new technology, promotions, delivery methods, online services etc

  • 7)Explanation of how this innovation contributes to the success of the business, or whether it wasn’t as successful as planned. Evidence to support this such as data, images or quotes from website.

  • 8)Second way the business is innovative/ creative eg new and interesting products, new technology, promotions, delivery methods, online services etc

  • 9)Explanation of how this innovation contributes to the success of the business, or whether it wasn’t as successful as planned. Evidence to support this such as data, images or quotes from website.

  • 10)Third way the business is innovative/ creative eg new and interesting products, new technology, promotions, delivery methods, online services etc

  • 11)Explanation of how this innovation contributes to the success of the business, or whether it wasn’t as successful as planned. Evidence to support this such as data, images or quotes from website.

  • 12)One way the business tried to innovate but wasn’t successful eg their new product failed

  • 13)Explanation of the impact of this failure on the business with evidence eg. Sales or profit data

  • 14)First benefit of innovation for this business eg beating competitors, good growth/sales figures, good reputation etc. You must analyse why it is a benefit (leads to, means that, therefore) and evaluate how much of a benefit it is (is it short term or long term, what is the size and importance)

  • 15)Second benefit of innovation for this business eg beating competitors, good growth/sales figures, good reputation etc. You must analyse why it is a benefit (leads to, means that, therefore) and evaluate how much of a benefit it is (is it short term or long term, what is the size and importance)

  • 16)Third benefit of innovation for this business eg beating competitors, good growth/sales figures, good reputation etc. You must analyse why it is a benefit (leads to, means that, therefore) and evaluate how much of a benefit it is (is it short term or long term, what is the size and importance)

  • 17)First risk of innovation for this business eg failure, problems, loss of money, resistance to change. You must analyse why it is a risk (leads to, means that, therefore) and evaluate how much of a risk it is (is it short term or long term, what is the size and importance)

  • 18)Second risk of innovation for this business eg failure, problems, loss of money, resistance to change. You must analyse why it is a risk (leads to, means that, therefore) and evaluate how much of a risk it is (is it short term or long term, what is the size and importance)

  • 19)Third risk of innovation for this business eg failure, problems, loss of money, resistance to change. You must analyse why it is a risk (leads to, means that, therefore) and evaluate how much of a risk it is (is it short term or long term, what is the size and importance)

  • 20)Weigh up the risks versus the advantages. Do you think taking risks has been worth it for this business?

  • 21)How could external factors impact this business in the future? Conduct a brief PESTLE analysis. Are there any immediate threats? Eg. Competitors, the economy etc

  • 22)How can the business react to changes in the market? How can they stay ahead of the game and innovate in the future? Is there anything that they could do better

  • 23)Conclusion. Do you think overall the business is innovative and creative enough? What is the evidence for this? What could they improve? Are they likely to stay successful in the future?

  • 24)Bibliography of links used for the research