Case Assignment

Case Assignment

Using the module’s readings, other resources, and at least one article published in 2020 or 2021 from Trident Library’s ProQuest Central, a full-text database, write about how influencers have become an important part of marketing.

Influencers: Defined

Explain what influencers do. Talk about the most important information. Cite and reference your sources. (1/2 page)

Buyer Behavior

Next, write about the Buyer Behavior and what businesses must understand to better promote their goods or services. Cite and reference your sources. (1 page)

Influencer Examples

Provide two examples of social media influencers. Deliver an analysis of what each one does to influence followers. It is important to include citations for your research. (1 page)

Making Connections

Based on the research above, assess which steps buyer behavior model of the influencers can affect Provide rationale. Cite and reference your sources. (1/2 page)

No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation.

Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.

This is a professional paper, not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.


A paper with APA citations (2- to the 3-sentence introduction, 3-page body, 2- to 3-sentence conclusion)

The reference list page in APA format