Unit 5: GB512 Business Communications


The following Course Outcomes are assessed in this assignment:

GB512- 3: Analyze business problems using research.

PC-5.1: Use language that is clear, concise, and organized.

Proposal Due: You  have worked through the process of putting together your persuasive  researched proposal addressing a business problem. You saw an example  with how graphics can sometimes convey information more effectively than  words. You have reviewed comments from your instructor, and have taken  your ideas through several stages.

The  final proposal must be no fewer than 2,500 words, no more than 3,000.  The word count includes all components. The purpose of establishing a  word count is to ensure the topic chosen is neither too big nor too  small. Also, writing within parameters is a common requirement in  business communications.

The problem or issue need not be enormous.

For  the researched proposal, you identified a problem or issue in your  present or past workplace. The assignment objective as provided in Unit  4, is to propose a solution to the problem or issue, and to present that  solution to a decision-maker or group of decision-makers who can  implement the recommendation. You will support your proposal with  research.

You  will develop a concrete, practical solution to the problem that can be  implemented. Reference sources will be included that explain the  problem, issue, and/or support the solution.


  • Cover memo or letter, depending upon the audience, which introduces the attached proposal.
  • Cover page — include title of proposal, recipient’s name and title, your name and title, and the date.
  • Table of contents
  • Executive summary of no more than one page.
  • Statement and general analysis of the problem using research.
  • Analyze the problem from at least three (3) stakeholders’ viewpoints.
  • Include a minimum of one original graphic.
  • Conclusion stated as a recommendation for implementation of the solution.
  • Reference  page of at least five cited sources, one of which is from a  peer-reviewed journal and no more than two personal interviews. No more  than 15% direct quotes.
  • Use clear, concise language, correct spelling, grammar, and punctuation.
  • Use APA 7th edition for the content and citation format and style.

Access some Unit 5 guidelines explained.

Save the proposal as a Word® file in a location with a title you will remember and that includes your name.

Submit your final proposal to the Unit 5 Assignment Dropbox.

Student Note:

Any  proposal found to contain more than 15% direct quote will be subject to  scrutiny for violation of the University’s Policy of Academic Integrity  and point deduction could be substantially higher depending upon the  prevalence of direct quote. Any submission that is plagiarized or  otherwise violates academic integrity will earn a grade of “0” and the  incident will be reported to the Provost’s Office.

Any  submission containing grammatical errors that are so serious as to  interfere with delivery of the message earns a grade of 0. Serious  grammatical errors include sentence errors — fragments, run-on  sentences, comma splices. Further, errors in coherence, punctuation,  organization, and logic have the potential to earn a grade of 0. Such  errors present a serious obstacle in conveying your ideas and  submissions containing such errors cannot earn a passing grade. At the  professor’s discretion, revisions may be permitted.

Any  submission that fails to address the topic given or the assignment goal  will earn a grade of 0 and/or a request for revision by the instructor.