Diversity and Inclusivity in Marketing

Whether we talk about diversity or inclusivity, the discussion is one all businesses should have to remain relevant. Although marketers target consumers or segment a market, they still need to include diverse groups of consumers in their strategies. The groups may be defined by gender, race or ethnicity, language, sexual identity, ability, religious beliefs, age, socio-economic status, and more.

A “White Paper” on Inclusivity and Diversity

Using the module’s readings and other research, write a white paper on best practices for diversity and inclusivity in marketing.

Background

Deliver a brief background of inclusivity and diversity as it pertains to marketing communications. (1/2 page) Research Required.

Best Practice Examples

Provide positive examples of two brands (other than Dove) that excel in this area. Explore what groups are included in their marketing communications. (1 page) Research Required.

Applications

Offer reasons why companies should follow through on these practices. (1/2 page) Research Required.

No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation.

Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.

The paper should be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. Refer to yourself in the third person as “manager” or you can write about what the “project team” will do, rather than saying “I” and “we.”

Note: Here is one recourse to be used in this research. The link is below.

https://openstax.org/books/business-ethics/pages/3-4-corporate-social-responsibility-csr