SLP Module 3 | Management Consultant Amusement Park
Assignment:
For
purposes of the Module 3 SLP, you are a Strategic Management consultant. Your
client is a major competitor in the Amusement Park industry and CEO of Sea
World Parks and Entertainment, Incorporated.
Your client has an extensive number of strengths, a solid image, an emerging market share in the industry, excellent cash flow, and a very low long-term debt-to-equity ratio. Because your client’s company is renowned in the industry, the organization has also managed to attract and retain the most talented people working in the industry. Finally, the company’s approach to marketing is second to none.
While
your client is clearly aware of its internal strengths, the organization is
still unclear relative to whether the company should pursue a “Grow†(a more
aggressive) strategy or a “Hold†(a more passive) strategy.
1. Your client has engaged
you to do some research on the industry (use IBISWorld and other current
publications in the library).
In IBISWorld: Amusement Parks in the U.S. (713110, be sure to review the
sections: “Industry Questions†and “Industry Issues†in addition to other key
information and industry data.
2.
Perform a SWOT Analysis for the company and determine the
relative attractiveness of the industry as a whole.
3.
Using
the G.E./McKinsey Matrix, decide whether your client should pursue a “Grow†or a
“Hold†strategy and discuss recommendations for action.
4.
Finally, use the Model of Grand Strategy Clusters to
recommend a grand strategy that your client should pursue. Be sure to justify
your choice.
SLP Assignment Expectations:
1.
The minimum length requirement for this Module SLP Assignment
is 3 full pages (excluding Title and Reference pages), including 2 scholarly
sour
2. The 3 full pages will include an introduction, a body of work with 2 scholarly sources cited to support your work, and a conclusion (that aligns with your purpose statement, summarizes each section, and then wraps up into a final thought).