Unit 1 Assignment

The Persuasive Email

The following Course Outcome is assessed in this assignment:

GB512-1: Prepare documents using industry conventions and Standard English mechanics.

You practiced with persuasive email concepts prior to preparing this assignment. For this first writing assignment, you will write a persuasive email of 500–750 words to the author of an article you find interesting in one of these publications: The New York Times, Harvard Business Review, Forbes, or The Washington Post. The article must have been published within the last 14 days.

You may select an article that you agree with, disagree with, or a combination of both. In your persuasive response, include what you liked about the article, what you disliked, what you believe should have been added, or perhaps what should not be in the article at all.

As you prepare your email, consider the audience, purpose, form, and content. Cite passages from the article in your response following current APA format for in-text citations. Include at least two additional references published within the last year that support your points. Provide a references page that includes at least three references — the article you are responding to, and the two supporting references.

Peer-reviewed academic articles, articles published in journals, textbooks, and library resources in the Purdue University Global library databases are examples of high quality resources. Note: Wikipedia, Investopedia, and blogs etc., are not considered reliable resources for this research.

You can search for peer-reviewed articles quickly by checking the box just below the Library search bar that says, “Limit to: Peer Reviewed.”


The persuasive email responds to the following checklist items demonstrating analysis and critical thinking:

Uses no fewer than 500, no more than 750 words, inclusive of references. 

Follows email conventions in fields.

Addresses the intended audience in a clear and appropriate manner. 

Provides a clearly established, sustained viewpoint and purpose. 

Justifies opinion in a persuasive manner using viable references. 

Selects and incorporates no fewer than three credible sources. 

Uses correct grammar, spelling, punctuation. 

Submit your assignment to the Unit 1 Assignment Dropbox.

All assignment rubrics for this course can be found in the Course Resources area.