Unit 6 Assignment: A New Product for ASG
A New Product for ASG
You practiced with the 4 Ps of marketing in the learning activity. Now you will apply the first “P†of the marketing mix to one new product. In this assignment, you will create one new product item for a chosen ASG product line.
Checklist:
- Describe one new product item that you will create for a chosen ASG product line.
- Describe the market segmentation and target markets in terms of demographics, geographics, and behavioral segmentation or psychographics.
- Explain the brand positioning for the product.
- Provide all the product qualities (i.e., the 1st of the 4 Ps), attributes, packaging, etc., that will be involved in line with the company s mission and objectives.
- Provide support for your reasoning.
- Respond in a 1 ½- to 2-page Word document (450–600 words minimum) in current APA format and citation style with additional title and reference pages (see the Unit 1 Reading area for APA assistance). When you are ready, submit your response to the Unit 6 Assignment Dropbox before the end of the unit.
Access the required ASG CSR Database
You may also access as needed: