Unit 6 Assignment: A New Product for ASG

A New Product for ASG

You practiced with the 4 Ps of marketing in the learning activity. Now you will apply the first “P” of the marketing mix to one new product. In this assignment, you will create one new product item for a chosen ASG product line.


  • Describe one new product item that you will create for a chosen ASG product line.
  • Describe the market segmentation and target markets in terms of demographics, geographics, and behavioral segmentation or psychographics.
  • Explain the brand positioning for the product.
  • Provide all the product qualities (i.e., the 1st of the 4 Ps), attributes, packaging, etc., that will be involved in line with the company s mission and objectives.
  • Provide support for your reasoning.
  • Respond in a 1 ½- to 2-page Word document (450–600 words minimum) in current APA format and citation style with additional title and reference pages (see the Unit 1 Reading area for APA assistance). When you are ready, submit your response to the Unit 6 Assignment Dropbox before the end of the unit.

Access the required ASG CSR Database

You may also access as needed: 

ASG Background

ASG initial simulation