Unit 5 Journal: The Consumer and Business Market

You will only post once for a grade in the Journal. Post a minimum of 250 words, but make sure it is an original post concerning the following:

Topic: The Consumer and Business Market

To increase revenue, many businesses, such as gift basket, insurance, tax preparation, food, and entertainment businesses, have targeted consumer and business markets. However, the decision-making process is a bit different for each market.


  • First, briefly describe the similarities and differences in the decision-making process between the business-to-business (B2B) and business-to-consumer (B2C) groups.
  • Next, choose a business that predominantly targets the consumer market. Explain how they can reposition themselves to increase their sales to the business market using the business decision-making process.


Unit 5 Journal Rubric



Content responds to checklist items and meets requirements.


Delivery (well written and meets word count)