Solved: Intercultural Business Communication
Module Number: LNG11106 Module Title: Intercultural Business Communication Assessment: Coursework 2: Individual essay Size/length of assessment: 3000 (+/- 10%) words, excluding tables, figures and the reference list at the end (however, in-text citations are included). Arrangements for submission Please submit your full essay by uploading an electronic copy via Turnitin (on Moodle), with the title and full list of references. On the front page of your essay, please indicate clearly which option you have chosen. Requests for extensions must be made to the Module Leader / tutor in writing, giving an appropriate reason. If granted, extensions will normally be 1 week (can go up to 10 working days) following the original submission date and those over that time will normally be required to be considered under the “Extenuating Circumstances” procedure – find more details at http://my.napier.ac.uk/Student-Administration/Extenuating%20Circumstances/Pages/Extenuating-Circumstances.aspx Assessment Regulations All assessments are subject to the University Regulations. Available at: http://staff.napier.ac.uk/services/sas/Regulations/Pages/Regulations.aspx Your presentation will be assessed on a distinction (D5, D4, D3, D2, D1), pass (P5, P4, P3, P2, P1), fail (F1, F2, F3, F4, F5) scale. Please refer to the Session 1 tutorial slides for information about how these grades correspond to percentage marks. The task: For this essay, you can choose from two options. Your discussion throughout the essay should be informed by your critical reflection on the topics concerned, e.g. theories, critical incidents or your own experience, and also by a demonstrated understanding of the relevant literature regarding intercultural business communication. Please see Appendix 1 for details regarding the options. Referencing instructions This piece of assignment should be word-processed. Also, the closer you follow dissertation-style presentational conventions (e.g. 1.5 or double line-spacing, referencing conventions, quotation layout, numbered headings and subheadings, etc), the better. Where you cite others’ work, please follow the APA referencing style (available at: http://staff.napier.ac.uk/services/vice-principal-academic/academic/LTA/Lists/Resources/Attachments/49/Business%20School%20Referencing%20Guidelines%202016.pdf). Return of grade and feedback The grade and feedback will be available within three working weeks from the date of submission. Appendix 1: The case Choose one from the following options for your essay. The suggested word counts for the sub-sections are illustrative rather than prescriptive.| Option 1 Discuss the debate between the cultural dimensions approach and anti-essentialist perspectives about cultural complexity First, (in approx. 1,250 words) discuss the cultural dimensions approach with reference to arguments supporting the validity and reliability of research in this vein. Next, (in approx. 1,250 words) discuss critiques of the cultural dimensions approach, especially with reference to anti-essentialist perspectives about cultural complexity. Finally, (in approx. 500 words) discuss your own position informed by the above debate regarding appropriate methodology for studying intercultural business communication. In this part, you are encouraged to relate your argument to your own ‘field’ (e.g. business management, marketing, human resource, communications). |
| Option 2 Explore an intercultural business communication scenario (of your own choice) from multiple perspectives First, describe (in approx. 300 words) a scenario related to intercultural business communication. If you need more words, provide a 300-word (or shorter) outline of the scenario here and present it in fuller detail in the appendix. The scenario can be drawn from various sources, for example: a) a book; b) a real-life experience told by other people (or from the media); c) your own experience; d) the films we discussed in class; e) a written case study we discussed in class (except “Seo-heyon the consultant”). Then, analyse this scenario (in approx. 1100 words) using a cultural dimensions approach. Next, analyse this scenario (in approx. 1100 words) from an anti-essentialist perspective. Finally, discuss your overall understanding of the scenario (in approx. 500 words) in the light of the strengths and limitations of these two conceptual approaches. |