Many ideation tools and techniques exist, and more are being developed. See Gorchels’ (2012) Figure 6.3. Pick an ideation technique or tool and review the videos and reading material to support your discussion post. Then, provide a detailed overview of the technique or tool. Provide an example of how the technique or tool has been used to drive the development of a new product or service. Evaluate the efficacy of the ideation technique or tool in relation to generating incremental and radical innovation ideas.