Solved: E-Marketing MARK 3011 Coursework 1 & 2
Assessment Overview


- Web experience
- Online service quality
- Customer engagement
- Social Media Networking

- The word count for the report is maximum 1,500 words excluding references and appendices. Please note that reports exceeding the word count may have their marks reduced.
- Each report should be in 12-point Times Roman or Arial, 5 line spacing. Clearly expressed points in English, careful punctuation and appropriate use of paragraphs will be appreciated, and will help improve your work.
- The assignment should be submitted in report format with content page, appropriate headings, referencing. Please state word count on cover page.
- While you are free to format and structure your report accordingly, it is expected to include:
- Title Page;
- Content List;
- Introduction;
- Main Body:
- Web experience
- Online service quality
- Customer engagement
- Social Media Networking
- Summary/concluding remarks;
- References and Appendices.
- The format of the report will be discussed further in class.




- Clearly defined SMART objectives
- Proposed recommendations to meet objectives
- Proposed evaluation methods

- The word count for the report is maximum 1,500 words excluding references and appendices. Please note that reports exceeding the word count may have their marks reduced.
- Each report should be in 12-point Times Roman or Arial, 5 line spacing. Clearly expressed points in English, careful punctuation and appropriate use of paragraphs will be appreciated, and will help improve your work.
- The assignment should be submitted in report format with content page, appropriate headings, referencing. Please state word count on cover page.
- While you are free to format and structure your report accordingly, it is expected to include:
- Title Page;
- Content List;
- Introduction;
- Main Body:
- SMART Objectives
- Recommendations
- Evaluation Methods
- Summary/concluding remarks;
- References and Appendices.
- The format of the report will be discussed further in class.

