RES 325 Week 2 Assignment

Obtaining a Client Base

Prior to beginning work on this assignment, read Units 9, 10, and 12 (Consumer Protections section) in the course textbook and the following articles,

Strategies to Land Listings in Today’s Market (Links to an external site.)

https://magazine.realtor/sales-and-marketing/feature/article/2020/08/strategies-to-land-listings-in-todays-market

The Truth About Being a Real Estate Agent (Links to an external site.)

https://toughnickel.com/real-estate/what-no-one-tells-you-about-being-a-real-estate-agent

23 Bulletproof Real Estate Marketing Ideas (Links to an external site.), and 

https://www.forbes.com/sites/robertadams/2017/03/17/23-bulletproof-real-estate-marketing-ideas/?sh=67aa39d66b0c

5 Ways to Reboot Your Marketing (Links to an external site.).

https://magazine.realtor/sales-and-marketing/sponsored/REBAC/5-ways-to-reboot-your-marketing

In addition, watch the video, RealEstateGainingClients.mp4 (Links to an external site.), and review the webpage 

https://www.youtube.com/watch?v=Au2uaY0fv94&feature=youtu.be

Artificial Intelligence Is the Latest Competition for Real Estate Agents (Links to an external site.).

https://www.cnbc.com/2018/03/20/artificial-intelligence-the-latest-competition-for-real-estate-agents.html

Create a marketing plan to obtain a client base using the examples given in the RealEstateGainingClients.mp4 (Links to an external site.) video, such as snail mail, social media, and homebuyer seminars. The paper should be comprehensive and include specific examples.

https://www.youtube.com/watch?v=Au2uaY0fv94&feature=youtu.be

The purpose of this assignment is to demonstrate that you understand what is required to create a client base. Critical thinking is required in order to differentiate between available marketing choices.

In your paper,

  • Create a complete marketing plan to obtain a client base.
  • Integrate real estate functions of salespersons and brokers that attract clients.
  • Articulate approaches to boost property listing and advertising views, and sales.
  • Apply critical thinking by demonstrating the relevance of context when presenting your position.
  • Apply skills, abilities, theories, or methodologies gained in one situation to new situations.

The Obtaining a Client Base paper

  • Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA Style.
  • Must include a separate title page with the following:
    • Title of paper in bold font
      • Space should appear between the title and the rest of the information on the title page.
    • Student’s name
    • Name of institution (University of Arizona Global Campus)
    • Course name and number
    • Instructor’s name
    • Due date
  • Must utilize academic voice.
  • Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
  • Must use at least three scholarly or professional sources in addition to the course text.
  • Must document any information used from sources in APA Style.
  • Must include a separate references page that is formatted according to APA Style.
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