ABF Inc.'s Growth in the Healthcare Industry: Ansoff Matrix

Ansoff Matrix helps provide an accurate picture of an organizationís current situation, especially its competitiveness in the industry. Consequently, it is also an important tool to analyze the potential products and services to present to the organization's current market in the near future. Being able to use these strategies boosts an organization's decision-making; thus, enhancing its profitability in the market. Therefore, Ansoff Matrix is a great tool to assess ABF, Inc and its future growth.† ABF, Inc needs to consider four different areas.† The first area they need to consider is market penetration.† As we know A Brighter Future provides the following services in their current market: family medical practice, weight loss program, Botox, facial treatment services, home health care, and therapy/counseling sessions.†

Although these programs have generated income and patients, ABF, Inc. needs to step up their game and make more changes in order to continue thriving and increa...