Intercultural Competency Strategies

India is a growing business market. The country’s large population and increasing middle class provides a large market for business owners to sell their products and services. Consequently, the market offers consumer goods, infrastructural development, legal and financial services. However, there are a number of important considerations to make before an individual or company ventures into the Indian market. Therefore, in this paper, these important considerations are summarized.

India is regarded as one of the most diverse countries in the world, thus, prospective investors must treat with caution all generalizations about Indian culture. Before entering into any negotiation with an Indian, it is important to research the client or partner thoroughly. For instance, check whether the client to meet has a traditional, family-run or a modern hi-tech business operation (Business Insider Inc., 2016). Indian families scarcely afford to retreat completely to the background leaving the...