Coles Retail Group

Coles Supermarkets is an Australian supermarket chain with over 800 stores throughout Australia. Founded in 1914 by George Coles, the supermarket has increasingly become the most preferred chain in the country, employing more than 100,000 employees. Its rapid success can be linked to its willingness to listen and change the way it persuades. The corporation has been able to out-think and outmaneuver competition. It has gone extra miles in some situations, something that has enabled it to have a comparative advantage against its rivals. One of the things the firm has done successfully to redeem its reputation in the face of criticism is changing its slogans as well as running advertisements that depict it as a caring partner. It is also commonplace for it to introduce loyalty programs as a way of showing appreciation to its customers. In brief, the firm has gradually become mutated to a caring retail chain. This explains why the organization has a large number of motivated workers a...