Customer Relationship Management Software

Introduction

Customer Relationship Management (CRM) software applications are specifically used by businesses in marketing, services, and selling functions. It is a management approach that aims to enhance a firmís relationship with target customers to boost customer value, the firmís profitability, and increase stockholderís value (Al-Weshah et al., 2019). Therefore, it is of significance to a company as it helps it acquire and retain clients by offering optimal values in the most important ways, including firm-client communication and how customers buy. CRM uses information technology tools to a companyís relationship marketing plans. The current business settings comprise of various CRM software application players, including Zoho CRM and Salesforce.com. This paper will analyze the Zoho CRM to determine how it is utilized by businesses to communicate important information to their customers.

Zoho CRM

Businesses in many cases need to notify their clients of important dev...