Revlon Investment in South Korea

Revlon, Inc. was founded in 1932 and is an American multinational fragrance, cosmetics, personal care, and skin care company. The company operates under three key strategic pillars that are aimed to drive its future development and growth. First, it aims to strengthen its brands by creating relevant portfolios for its products as well as through innovation. Second, the company aspires to build its capabilities through effective communication with its customers and third, it aims to ensure that its products are available for its clients, both online and in-store (Revlon, Inc., 3). South Korea is viewed as a leading economy in the Asian region, with outstanding growth experienced in ICT and electronics industry. This research paper will highlight the reasons why it is of high significance for the firm to expand into the South Korean beauty market.

Revlon, Inc. should expand to the South Korea market since it provides a huge economy in the Asian market. It is basically the fourth l...