Article Summary

Investment primarily aims to provide the investor with profits, but it is always accompanied by exposure to risk and requires effective forecasting and decision-making. Grubhub Company is experiencing a drop in stock value while Lyft and other ride-hailing companies are experiencing tremendous growth. This paper aims to provide a summary of two articles, "Grubhub Deals Gut Check for Food-Delivery Companies", (Haddon, 1-4) and "Lyft Raises Guidance, Reports Increased Revenue", (Somerville, 1-3)

Investing in GrubHub today is a risk since the company has seen a drop in customers and net income in the last few quarters, but it could pay since the company has heavily invested in marketing as well its planned addition of restaurants to its platform. The company can get back on track through shifting its strategies to match those provided by its competitors, for instance, the provision of more discounts and delivery from more restaurants. Its competitors are well funded, and thus, have...