[Solved] - Applying the Marketing Mix
The
four Ps for marketing
product
A product is any item designed to accomplish the needs
and wants of a given customer. The product under discussion could either be a
good or a service. For the sake of our discussion, we use Bosch Toy Tools as an
example. Bosch toy tools provide children with fun opportunities to identify
with the adult world. Marketers should always make sure they understand their
product very well before they get into the market to market it and it should
stand the competition. One should ask himself or herself a number of questions
while marketing any product like what do customers want from the product or
service? What structures of the product work to meet your customer’s needs?
Where and how will the customer be able to use it? What will be the experience
of the customer on the product? For our question, one can take a toy for
children to be our product.
Price
After considering the product, the other question that
lingers on mind is the value which you attach on the product and that is the
price of an item or a service (Faisal,
2016). When pricing, one takes care of the calculations of the material
that have been used to prepare the product and also the time that it has taken
for the product to be prepared and reach the market. In this regard, one should
ask himself what are the materials needed to make a toy and how long has it
taken to prepare that toy? All Bosch toys tools are produced by the Theo Klein
company and their prices are reasonable and they are of quality. Price does not
only refer to the value of money on a product but also time and effort a
consumer is able and willing to use to acquire it. One needs to know how the
value will mean to the competitors and what is the value of the product to the
buyer.
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