[Solved] Experience Design and Management for Tourism, Hospitality and Events

Kentucky Fried Chicken (KFC) Dunfermline

1.    Introduction

This is an individual hospitality experience portfolio of the Kentucky Fried Chicken (KFC) Dunfermline. I have visited the fast-food chicken operator and franchiser severally since the turn of the year. I have appreciated the exceptional and wide-ranging experience offered by this largest fast-food restaurant throughout the world. In this portfolio, I will give a fundamental analysis of the experience design and management of the KFC Dunfermline using the four realms of experience, namely aesthetic, educational, entertainment, and escapist, as illustrated by Pine and Gilmore (1998).

The KFC Dunfermline is located at the Fife Leisure Park, Dunfermline, United Kingdom and has been operational since the early 2000s, when Fife Leisure Park was first opened. Like all other KFCs throughout the world, KFC Dunfermline is famous for its standard KFC chicken bucket, Nashville Hot Chicken Tenders, the Mashed Potatoes and Gravy, and the famous KFC Bowl. Specifically, like all the other KFC stores, the KFC Dunfermline is regarded as among the most iconic fast-food franchises with finger-licking good chicken, breaded in all sizes and shapes, including wings, boneless fillets, and popcorn bites. For instance, according to Team Peak (2021), more than 15 million people visit the fast-food restaurant in the UK s 960 KFC restaurants due to the delicacy of the restaurant s chicken products. In this individual portfolio, I will give a detailed critical analysis of the exceptional and wide-ranging experience offered by Kentucky Fried Chicken with respect to the hospitality industry. 

Click to view the full document!

View Document