Solved: E-Marketing MARK 3011 Coursework 1 & 2
Assessment Overview
Note: all coursework must be submitted electronically via Turnitin by the deadlines unless there are mitigating circumstances. Information on penalties and late submissions can be found at: http://www.dmu.ac.uk/dmu-students/the-student-gateway/academic-support-office/deferral-of-assessments.aspx The Faculty is committed to a 20 working day turnaround time for the marking and return of coursework. The turnaround time does not include weekends, bank holidays or university closure days. Websites Options For the purpose of the module assessment (PART 1 and PART 2), you are asked to select ONE firm from the table below. The analysis of jc sports / boundary mill stores online presence is based on their current website. You are therefore required to take snapshots of their web pages immediately as the website may change in the near future. (To take snapshots, press PRTSC, then paste into a word document). You should not contact jc sports / boundary mill stores or any of its agents. Assessment Outline The module assessment provides a platform for students to demonstrate their understanding and application of e-marketing theory explored in the lectures, seminars and practical sessions. This will incorporate all the skills learned on the module and it is designed to reflect a real-life situation. There are two pieces of assessed coursework for this module, PART 1 & 2. In the role of an E-marketing consultant employed by your chosen firm, you have been asked to analyse and critique their online presence in terms of customer web experience, online service quality, online customer engagement and social media networking (PART 1). Subsequently, following your analysis in PART 1 you are asked to propose an E-Strategy to enhance the firm’s online presence. This should involve proposing SMART objectives, discussing recommendations and considering evaluation methods (PART 2). This is an opportunity to look at how a well-established bricks and mortar firm can best take advantage of the Internet and put theory into practice. Assessment PART 1: Max 1,500 words Deadline: 18th December 2017 Your critique should include a detailed analysis of the firm’s online presence and emarketing activities focusing on:- Web experience
- Online service quality
- Customer engagement
- Social Media Networking
- The word count for the report is maximum 1,500 words excluding references and appendices. Please note that reports exceeding the word count may have their marks reduced.
- Each report should be in 12-point Times Roman or Arial, 5 line spacing. Clearly expressed points in English, careful punctuation and appropriate use of paragraphs will be appreciated, and will help improve your work.
- The assignment should be submitted in report format with content page, appropriate headings, referencing. Please state word count on cover page.
- While you are free to format and structure your report accordingly, it is expected to include:
- Title Page;
- Content List;
- Introduction;
- Main Body:
- Web experience
- Online service quality
- Customer engagement
- Social Media Networking
- Summary/concluding remarks;
- References and Appendices.
- The format of the report will be discussed further in class.
- Clearly defined SMART objectives
- Proposed recommendations to meet objectives
- Proposed evaluation methods
- The word count for the report is maximum 1,500 words excluding references and appendices. Please note that reports exceeding the word count may have their marks reduced.
- Each report should be in 12-point Times Roman or Arial, 5 line spacing. Clearly expressed points in English, careful punctuation and appropriate use of paragraphs will be appreciated, and will help improve your work.
- The assignment should be submitted in report format with content page, appropriate headings, referencing. Please state word count on cover page.
- While you are free to format and structure your report accordingly, it is expected to include:
- Title Page;
- Content List;
- Introduction;
- Main Body:
- SMART Objectives
- Recommendations
- Evaluation Methods
- Summary/concluding remarks;
- References and Appendices.
- The format of the report will be discussed further in class.