Assignment # 4 HRMA 3361 Hospitality Marketing

Assignment # 4

Preparation of Individual Project 

Purpose of this Assignment: 

This is an outline of your final individual project. You will use this assignment to prepare the backbone of the project.

• Industry and the company analysis
• State the reason why you select this company in such an industry.
• Describe the basic information about both the company and the industry.
• Customer analysis
• Analyzing the customer of the selected company.
• Company’s target customer.
• Current customer’s characteristics (age, gender, social status, education, etc.)
• SWOT analysis (Chart is the best way to describe the SWOT analysis)
• Understand the strengths, weaknesses, opportunities, and threats of the company.
• Marketing strategies and tactics
• Suggesting marketing strategies for future management.
• Expected outcomes using suggested strategies.

Instructions:  

• Please answer the 4 questions above using bullet points.
• Should be turned in on Blackboard with an attached word file.