Google Pay Global Launch

Google Pay Global  Launch

Problem Statement

Overview and  Summary

Google Pay, which  is commonly referred as G Pay, is a digital  wallet and an online payment system which  is developed by Google. It is created to enable users to make payments with their mobile phones, tablets, or even watches. It was  originally launched in 2015  as Android Pay, the mobile payment service was  released at Google I/O, an annual developer conference held by Google.

Google Pay enables the users to send and receive money, and the payments can  be received directly into the bank accounts unlike other digital  wallets. This eliminates the concern of first receiving money in the mobile wallets and then transferring the same into  the users’ registered bank account.

Users don t have to use the Google Pay app to receive payments. Google Pay has simplified the process of transferring money and a user can  do it even through their website.

Current State:

Google Pay offers certain benefits for both users and merchants:

It has also  added security. The data of a user’s credit card or bank account is not stored on the mobile device of the user nor  is it stored in the system of the seller.

A matter of trust: There are  billions of people who  use several Google products like Gmail, Google Chrome, the search engine, and Google Maps. So, it has a strong brand name in the market that represents stability and has mass appeal. People are more inclined to trust Google Pay than a new  unknown mobile wallet.

G Pay also  has an improved checkout experience. Sellers can  offer a very simplified checkout experience in just  2-3 clicks.

To increase stickiness of the app they have loyalty programs and offers. On every usage you get certain cash backs and points to entice users to use only Google Pay to money transfer.

As of 2020,  it is available in 40 countries. Google wants to expand globally,  not just as a payment app but as a financial management app. They have great ideas for new  features and want to make G Pay an app that helps you in every area of your finance.

Google Pay, to introduce various features and customize their payment app per global trends, invited Project Managers trained at Simplilearn to spearhead this Customer Centric Digital Transformation project. The redesigned Google Pay will offer a broad assortment of features that will position G Pay into  the same niche as existing financial apps such as Samsung Pay, PayPal,  and Apple Pay.

Future State:

Google Pay has given the Project Managers the following details for expansion:

1.  Google wants to expand their support for public transport and wants to allow users to save the tickets to concerts, shows, and events in Google Pay.

2.  They want to work  closely  with their partner banks across the globe to bring innovation to this  industry. They will allow newly  created credit cards to be added to Google Pay instantly without waiting for the physical cards to arrive via post.

3.  Google Pay wants to offer a number of new features that are designed to streamline and personalize many financial management activities for its users. Users who  will connect their bank accounts or credit cards to Google Pay will receive regular spending summaries and see their own  spending trends and insights over  a period of time. Google Pay will understand this spending pattern and automatically organize the users’ expenditure. This will allow the users to search across their transactions using Google’s  functionality with simple terms like “food” or “last month” or “Chinese restaurants” to find the relevant transactions done by the user.

4.  Google pay wants its user interface to be built around human conversations. For example, if a google user needs to split dinner, their rent, or any other expenses with more than one person, they  can  create a group on the app. The app will split the bill, and also  keep a track of who’s paid and adjust the balances in a single place.

5.  Google pay wants to introduce security measures like alerts whenever a user might be paying money to a stranger. It will have customizable privacy  settings and will never sell the users’ data and transaction history with third parties and or with other Google products for targeted ads.

6.  Google Pay wants its users to use the app to open something known as a Plex bank account. This would be launched in the U.S. market first, and if it is a success, they  plan to roll it out to other countries as well.

Plex is a new  mobile-first bank account integrated into  Google Pay. Plex accounts will be offered by various banks and credit unions. They will have checking and savings accounts and there will not be any monthly fees, overdraft charges, or any minimum balance requirements. This would be launched in the next 6-8 months. Google Pay wants to tie up with various U.S. banks and credit unions like Standard Federal Credit Union  (SFCU), Citi, Stanford, and Green Dot to start offering Plex accounts in Google Pay.

The team needs to create the following:

Project task: Week 1 (The task is based on the concepts taught in PMP)

1.  Create a Project Charter for this  project. It should contain the following:

●   Rationale or reason for the project

●   Main objectives of the project

●   List of main stakeholders that are involved

o Create a RACI matrix (template given  below)

●   Constraints of the project

●   Risks identified

●   Benefits of the project

●   General overview of the budget allocated for the project

●   Project milestones

RACI:

R - Person responsible for the task A - Person accountable for the task C - Person consulted for the task

I - Person who  is kept informed.

2.  Create a GANTT chart in Excel or any other tool  you want to use and plan the schedule of this project

(The task is based on the concepts taught in Agile Scrum Master and  Risk

Management Professional)

3.  The development of this project would be done using Agile scrum framework.

So, create the following artifacts as taught to you in Agile scrum training in Jira:

●   Create a product backlog with these items:

1.  Multiple product goals

2.  User  stories for each product goal created

3.  Acceptance criteria for all the user stories

●   Create a definition of done for the first sprint

●   Create a sprint backlog for just  the first sprint with tasks

●   Create a scrum board for these

4.  Create a risk plan:

●   Identify risks

●   Perform qualitative risk analysis

●   Do impact analysis for the risks  identified

●   Add the probability of occurrence for each identified risk

●   Give a mitigation plan for each risk identified

●   Write down how  you will monitor this  risk on an ongoing basis

You can  document the details of the risks in the following template in Excel:

Project Task: Week2:(ThetaskisbasedontheconceptstaughtinCustomer

Centric Digital Transformation)

5.  Use design thinking concepts taught to do the following:

List the problems of users of digital  wallets and features they  need and come up with a solution by applying the concepts of design thinking.

Note: Do not limit yourself to the features mentioned in the problem statement. You can  introduce new features as applicable.

●   Discover – Discover design problems (for users in the education industry)

●   Define – Frame design problems

●   Dream – Come up with multiple solutions

●   Design – Design solutions (create mock-ups and wireframes for th)

●   Dry Run – Validate the solutions

(The task is based on the concepts taught in Implementing a PMO)

6.  Set up a PMO for this project as taught in the PMO training:

Since this will be a scrum-driven project, you cannot have more than 10 people in a single scrum team. So, split the project into  multiple scrum teams. To manage these scrum teams, you will have a PMO. This must also  contain:

●   Details on how  you will set  it up

●   Roles and responsibilities of this PMO

●   Documents needed by this  PMO from all scrum teams