Marketing strategy and Inclusive Marketing Communications
Have uploaded a PDF file from Trident Library’s Business Source, in which one article must be used. This is the link for the article: https://web-p-ebscohost-com.ezproxy2016.trident.edu/ehost/pdfviewer/pdfviewer?vid=13&sid=2156d6eb-455c-4c53-a0ec-759235a72a21%40redis
Here is another website that must be used for the class reading. Here is the link: https://www.motocms.com/blog/en/online-shopping-vs-in-store-shopping/
Case Assignment
Online vs. In-Store
Using the module’s readings and at least one article published in 2020 or 2021 from Trident Library’s Business Source Complete (EBSCO), a full-text database, research marketing strategy, and target marketing for online vs. store-based business.
Company Background
Select a business that has both online and physical stores. Provide a background of the company; define the target market. Cite and reference your sources. (1/2 page) IBISWorld, used in Module 1, maybe a good resource.
The In-Store Experience
Research how the company promotes its store. Look to social media, traditional marketing, and articles about the store’s strategy. Provide an overview of how the store communicates with consumers. Consider its target markets. Cite and reference your sources. (1 page)
Online Shopping
Research how the company promotes its online shopping. Look to social media, its online store, and articles about the site’s strategy. Provide an overview of how the online store communicates with consumers. Consider its target markets. Cite and reference your sources. (1 page)
Making Connections
Based on the research above, compare how the company markets its two shopping situations. Provide rationale. Cite and reference your sources. (1/2 page)
No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation.
Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing†on the grading rubric.
This is a professional paper, not a personal one based on feelings. It must be written in the third person; this means words like “Iâ€, “weâ€, and “you†are not appropriate.