Unit 1 Assignment: Adaptive Sports Global (ASG)

Introduction and Scenario

Adaptive Sports Global (ASG)

The following Course Outcome is assessed in this assignment:

MT450-1: Examine how marketing strategies influence marketing decisions.

Introduction and instructions: In this assignment, you have the opportunity to demonstrate your understanding of concepts from your reading as applied to a simulation. First, read the background concerning the scenario Adaptive Sports Global (ASG) company. Then view the simulation provided all the way through to gain a glimpse of what it might be like to work as a marketing product line manager in a well-funded startup company.

The second simulation will provide details you need to understand to more successfully complete the assignment. Once you have thoroughly viewed the second simulation at least once, address the required checklist items below to complete the assignment.

Scenario: Adaptive Sports Global

Read Adaptive Sports Global (ASG) background information needed for This assignment.

-View the meeting of the marketing director at Adaptive Sports Global (ASG), and the marketing management team meeting, to begin to develop the marketing strategy and marketing plan.

- View the simulation for details for the assignment below.

  • Choose one of three product lines listed on Tab 2 for which you want to be responsible. Then respond to all the checklist items.

Disclaimer: This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such actual company or brand name. All trademarks remain the property of their respective owners.

Continue on to tab 2 to read about the three product lines.

Product Lines