The Coles Group

Many businesses require their management team to prepare a professional report on a current marketing activity facing their company.

 Task Description: As a group, prepare and write a professional report on the marketing activity undertaken by a real company in the last 12 months that your group discussed in your oral presentation.

The group report will assess your ability to communicate the content of the group presentation in the form of a professional document that would be appropriate for the consideration of a management panel.

Resources

This is a guide to the report structure for this assignment:

Introduction (150-200 words) Give a general description of the company Outline the specific marketing activity to be examined but avoid going into any details. Include the time when it began

Body (300-350 words): Give a detailed description of the marketing activity Summarise the part of the textbook (use page numbers) and lecture that are exemplified by this marketing activity Note: There may be several parts of the textbook and lecture that are relevant, but choose the ONE that is the most relevant and discuss this in detail.

Comparison and Recommendations (700-800 words): Compare what the company is doing with what the textbook and lecture consider to be effective Make recommendations about what the company could have done differently and what the outcome of these differences might have been Use these questions to guide you: - What are the key differences? - Why are there these differences? Why is the text different? - What was the company trying to achieve? Why? - How effective were the company's actions? - Would following the theories outlined in the textbook and lecture have changed the outcome?

Conclusion (150-200 words): Summaries the overall analysis