COMPARISON ANALYSIS PROJECT
Overview
You will need to calculate the financial ratios needed to determine your chosen company s current financial health. Once you have calculated these ratios, the results will be used to analyze the business s current financial position and help them make decisions about how to improve or maintain their financial health. Pay particular attention to working capital management. If liquidity is an issue, consider how the company will meet its short-term obligations.
Action Items
Feel free to use the Equity Analyst Worksheets given to help with you organization and data compilation (See Excel File). It is not required to use this spreadsheet but make sure you compile all of the required information for the entire Equity Analyst Project.
Download the balance sheet, income statement, and cash flow statement for each of the company�s chosen for review from Mergent Online which can be downloaded through the following link: https://links.franklin.edu/login?url=https://www.mergentonline.com/ for your chosen companies, calculate the financial ratios for the most recent fiscal quarter. Then, compare those ratios with the same ratios for the same fiscal quarter from one year prior in Mergent Online, and analyze your results.
Specifically, you must address the following rubric criteria:
- Financial Calculations: Calculate accurate financial ratios to assess the business�s current financial health. Specifically, calculate the following ratios:
- Working capital
- Current ratio
- Debt ratio
- Earnings per share
- Price/earnings ratio
- Total asset turnover ratio
- Financial leverage
- Net profit margin
- Return on assets
- Return on equity
- Fiscal Quarter Comparison: Using Mergent Online, summarize the differences between the results from your financial calculations of the most recent fiscal quarter and the results of the same financial calculations of the same fiscal quarter from a year before for your chosen business.
- For example, if the most recent fiscal quarter available is the 3rd quarter in 2020, then you will compare those results to the same financial calculations from the 3rd quarter in 2019.
- Comparison Analysis: Explain what the results of your calculations and your comparison indicate about the business�s current financial health, providing examples to support your explanation. You might consider the following questions:
- Do the results indicate the business is financially healthy or financially unhealthy? Which results indicate this?
- What might be the cause(s) of the business�s financial success or failure?
- Is more information needed to determine the business�s financial health? If so, which pieces of information might still be needed?
- Short-Term Financing: Explain how potential short-term financing sources could help the business raise needed funds to improve its financial health. Base your response on the business�s current financial information.
The following resources can help you complete this milestone:
Video: Mergent Online: Public Company Financials https://youtu.be/QWjBUz4mGQQ (4:46)
Watch this video to learn more about how to access and use Mergent Online.
How Do I Cite a Company Profile From Mergent Online?
Citing One Company Profile
References
Mergent. (n.d.). Ford Motor Company [Company profile]. Retrieved December 7, 2020, from https://www.mergentonline.com/login.php
In-text
(Mergent, n.d.)
Citing Multiple Company Profiles
References
Mergent. (n.d.-a). Ford Motor Company [Company profile]. Retrieved December 7, 2020, from https://www.mergentonline.com/login.php
Mergent. (n.d.-b). General Motors Company [Company profile]. Retrieved December 7, 2020, from https://www.mergentonline.com/login.php
In-text
(Mergent, n.d.-a), (Mergent, n.d.-b)
Guidelines for Submission
You are asked to write a 5-10-page paper providing your analysis of the ratios for each of your chosen companies and status of the financial health based on the ratio analysis.� Also, submit the Excel file to accompany your write-up.� You will be building on your analysis throughout the term.� It is important to know that ratio analysis alone will not give you the entire financial health of a company.