Applying FILAS Approach on PEPSI and 7-Eleven

Work on the case given to you on 7-Eleven and Pepsi using the FILAS approach.

1. Evaluate the Strategic Relationship.

2. Evaluate the Strategic Brand Management.

3. Evaluate the Value Chain Strategy

4. Reflection (1 mark)

Report format: Please use Times New Roman, 12 point font, justified, double spacing, A4

paper with Top and Bottom at 1” and Left and Right setting at 1.25”, papers must be typed (not

handwritten), use APA 5th. Pages range between 5-8 (excluding cover page and references)