Essay: The Benefits of Social Media in Business

The upsides of social media are numerous, even incalculable in a broader perspective. It has enabled institutions soar to heights never conceived in terms of revenues, customer base, growth, and reputation. One of its highly adored aspects is its simplification of communication, making it swift, authentic, and reliable. However, despite its sundry benefits, it also comes with many drawbacks. In consequence, there is need for sobriety towards its use, as it has the potential of drowning businesses.

Social media betters communication in establishments, enabling employees to discuss, share ideas, ask questions, and post news in a stress free environment (Scott and Jacka 16). Accordingly, saves time, reduces expenses, and ultimately enhances productivity. Nevertheless, such freedom may open opportunities to hackers to devise ways of hurting enterprises. Research reveals that hacking is the most prevalent security threat in the communication world (Cross 185). While the goals of hac...