Essay: The Benefits of Social Media in Business

The upsides of social media are numerous, even incalculable in a broader perspective. It has enabled institutions soar to heights never conceived in terms of revenues, customer base, growth, and reputation. One of its highly adored aspects is its simplification of communication, making it swift, authentic, and reliable. However, despite its sundry benefits, it also comes with many drawbacks. In consequence, there is need for sobriety towards its use, as it has the potential of drowning businesses.

Social media betters communication in establishments, enabling employees to discuss, share ideas, ask questions, and post news in a stress free environment (Scott and Jacka 16). Accordingly, saves time, reduces expenses, and ultimately enhances productivity. Nevertheless, such freedom may open opportunities to hackers to devise ways of hurting enterprises. Research reveals that hacking is the most prevalent security threat in the communication world (Cross 185). While the goals of hackers are diverse, their intentions are always deleterious in nature. In general, they send viruses, spams, and fraudulent posts, all aimed at achieving a predetermined goal.

Social media enables a corporation to attract wide audience, and, as such, increasing the probability of high revenues. It also allows them to enlist many people into their database. While this issue looks excellent, it increases the potential of people becoming victims of online frauds especially through cyberpunks who aim to steal from innocent clients.

Social media accelerates the productivity of workers, as it exposes them to manifold educational materials. It also allows them to improve their skills in technology. Anyway, social media may also limit growth especially if employees spend most of their time updating their profiles or engage in meaningless conversations.

In summary, the benefits of social media are diverse and manifold. Institutions that fully appreciate and embrace it are bound to succeed. However, organizations should be cautious in using it, being careful to implement stringent security policies to prevent hacking.

References

Freeman, D. E. & Freeman, Y. S. (2004). Essential Linguistics. Portsmouth, NH: Heinemann.

Hart, B. & Risley, T. (1995). Meaningful differences. New York: Brookes.