Solved: IT 301531 Management Information System II
Businesses
use Customer Relationship Management (CRM) software applications in marketing,
services, and selling functions. It is a management approach that aims to
enhance a firm s relationship with target customers to boost customer value,
the firm s profitability, and increase the stockholder s value (Al-Weshah et al., 2019).
Therefore, it is significant to a company as it helps it acquire and retain
clients by offering optimal values in the most important ways, including
firm-client communication and how customers buy. CRM uses information
technology tools for a company s relationship marketing plans. The current
business settings comprise various CRM software application players, including
Zoho CRM and Salesforce.com. This paper will analyze the Zoho CRM to determine
how it is utilized by businesses to communicate important information to their customers.
Zoho CRM
Businesses,
in many cases, need to notify their clients of significant developments,
including new enhanced offerings, tariff changes, or even to build rapport.
Zoho CRM provides various features through which firms can directly communicate
with all their clients at once. Among the application s features are the Zoho
Creator, which utilizes SMS to relay information, and the Zoho email, which
sends essential communications to customers via their emails.
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