[Solved] - Applying the Marketing Mix
The Existing Marketing Mix
Product
ASG
offers several products to its consumers; however, its helmets stand out,
particularly among the youths. Head injuries, concussions, and whiplash in
skiing and biking, among other similar sports, are primarily caused by falls
(Philippe et al., 2014). Therefore, skiers and bikers, among other similar
sports enthusiasts, tend to use helmets to protect their heads from possible
injuries in case of a fall. According to Macnab et al. (1998), the youth are at
an increased risk of head injuries and feel less vulnerable when using quality
helmets. As a solution, ASG provides high-quality helmets, good-fitting,
self-adjustable, has a stable hard shell structure, a face shield, built with a
minimalist skate-like design, and adaptable to different weather conditions;
thus, promising to solve the youths injury concerns in case of a fall. As a
result of ASG helmets outstanding features, the youth population has preferred
to utilize them to continue enjoying their favorite sports safely.
Price
The price of ASG helmets for the
youths ranges from $36.00 to $58.29, depending on the size of the helmet.
According to Nartea & Morgan (2015), the price of a product is linked to
its supply costs, demand, the price of the competitors, and any applicable
seasonal discounts and offers. Therefore, considering the quality of ASG’s
helmets and their demand among the youths market segment, the pricing can be
considered reasonable.
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