Coca-Cola Company Organizational Structure & Model

Coca-Cola Company Organizational Structure & Model has the C.E.O in charge of all the operations of the company. The layout is a U design, where the C.E.O is at the heart of all operations in the company. Under the CEO are subordinates who control the organizational function. The subordinate’s functions include marketing, control of the financial, human resource, operations, R &D, administration, and audit departments (McKinney, 2012). The company’s business is conducted through a functional approach; as a result, the functional or the U design is quite appropriate. However, when working on a new business idea, the organization resolves to matrix layout. In case, several project managers are pulled to manage the new product. Normally, the people who work under the CEO are the same who run new projects (Daft & Marcic, 2014). Coca-Cola highly empowers the subordinates that a hierarchal gap exists between the tactical team and the operational level.

The organization structure meets the dynamics of the fast the beverage industry. Coca-Cola utilizes two operating unique groups called Bottling Investments and the Corporate. Further divisions include Africa, North America, European Union, Eurasia, Latin America, and the Pacific. The regions are subdivided into geographical blocks. The layout allows the subordinates deal with immediate challenges while at the apex; the key activities include long time planning and inception of new ideas (Cheeseman, 2010).

As a way of ensuring the CEO remains abreast of all the organization’s functional units, I will recommend a radial layout where by the CEO is at the center, but able to be in touch of the sub units. Each subordinate is responsible to a number of units. They communicate to the units through the departmental heads.

I believe the structure will reduce the hierarchical gap that currently exist in Coca-Cola while at the same time facilitate communication of the functional units.


Cheeseman H. (2010).  The legal environment of business and online commerce. 7th ed. Pearson, ISBN: 978-0-3-287088-7)

Daft, R & Marcic, D 2014, Understanding management (4th ed.), Mason, Thomson/South-Western: Ohio.

McKinney, P. (2012). The Secret to Apple's Innovation Leadership. Retrieved from