[Solved] - Applying the Marketing Mix
Determination of the
Existing Marketing Mix
Product
Product refers to the good or
service that a business offers to its clients (Goi, 2009). The product is meant to fulfill an existing
demand (Goi, 2009). Also, it should be so compelling that clients believe they
should have it. Adaptive Sports Global (ASG) Corporation has come up with one
of the best helmets for the youth. The company’s helmets are of good features,
which have made them attractive for youth bikers. This is because this segment
of clients is aggressive and therefore they need helmets that would protect
them from different falls. To start with, the helmets are good-fitting and
snug. Also, they are not annoyingly tight. Besides, the helmets sit level on
the clients’ head with the front edge at most one inch above the client’s
eyebrows so that their forehead is protected. Also, the helmet is made in such a way that
the clients can push it from side to side and back to fit the front. The helmet
comprises several features that protect the youths from injury in case their
bikes fall. A face shield is one of the protective features of the helmets. The
face shield comprises a combination of windshield and safety goggles, which are
made of plastic. Also, the face shield comprises anti-fog as well as anti-UV
features, which have flip-up options for purposes of letting air in following a
long ride. The second security feature
of the helmet is the rigid outer shell. The helmets comprise a strong outer
shell since it is the first and strongest line of defense. The outer shell is made of thermoplastic and a fiber-reinforced
composite. Also, the helmets contain ventilation. The ventilation for the
helmet is found on the top. In addition, the helmets comprise a chin strap.
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