[Solved] - Expanding a Business Into Services Essay
Expanding
Business into Services: A Case of the Environmentalgear Company
Consumer
service
The consumer service component will be part of the
services the company endeavors to offer to its customers as an initiative to expand
its product portfolio. The component s purpose is to ensure direct interaction
with the buyer to ensure that they get a product that best fits their needs for
utmost satisfaction. The company seeks to introduce a home ambiance consultant where
it will be visiting customers at their homes to help them fine-tune their home
products as well as make recommendations regarding improvements on the same.
Synopsis
of research in regards to competition
On studying the market, one of the principal
competitions is the Ambius company, a large landscaping company that deals in
enhancing commercial spaces through design and maintenance. The company
products are office plants, living walls, scenting,
and commercial landscaping. The company has been keen on coping with global
trends in designs as a tool to remain relevant and on top while offering their
products at a relatively higher price than those of the Enironmentalgear Company
(Ambius, 2021). Another key rival in the industry is the Ambiance Home. A
family-owned and operated company, which deals with the sale of designer
furniture and home décor in a showroom located in Irvine, CA. they offer expert
consultation and service raging from single rooms, offices to entire homes, the
company offers shipping services to its customers on purchase and is known for
relatively low prices on its goods
and has existed for over 50 years ("Welcome to Ambiance Home", 2021).
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