[Solved]- The Customer Relationship Management Plan
Customer
Relationship Management plan
Introduction
Customer
relationship management refers to a system adopted by organizations in the
management of the firm s interactions with their potential clients in the
market (Buttle, & Maklan, 2019). The approach utilizes analyzed information
concerning the organization s customers and their history in the firm for the
improvement of collaboration. It thus increases the growth of sales in the firm.
Precisely customer relationship management is a tool used by the companies to
build sustainable relationships with the customers and thus streamline
activities that would boost the organizational sales and increase customer
services and therefore increased profits within the company. Customer
relationship management is all dependent upon one s communication skills in the
creation of strong bonds and the ability to enhance change for
sustainability.
International
Waters Inc. is a hotel business that has been in progress for two years but
needs to find the root cause analysis as to why only a few customers return for
their services due to the lack of establishment of long-term connections with
their potential customers. In sorting out the problem, the marketing director
has to consider the creation of SMART goals, and these include increasing the
level of customer satisfaction in the company (Kasemsap, 2019). With increased
satisfaction, customers are excited and remain loyal and help with the word of
mouth advertising to friends and relatives about the organization. Another goal
that the company has to set concerns the efficiency of the business to the
customers. Improved organization efficiency through speedy and timely delivery
of services attendance to the customer inquiries and increased rate of
problem-solving in the organization. Through the improved efficiency goal, the
customers would be delighted to be part of the company and thus increased
satisfaction that would call for more customers to return. Another goal is the
expansion of the customer base to help in the increment of commodity
identification and customer relations in the improvement of future services.
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