[Solved]- The Product Marketing Research Plan
Problem
Definition
The purpose of this study is to
determine if gloves that have sensors that automatically warm to the body’s
temperature can sell at $20 per pair. Therefore, the problem under study is to
determine the viability of these gloves in the market and which particular
demographic the gloves would most be attracted to these products.
Specific
Research Objectives
v To
determine the viability of the gloved with sensors
v To
determine if the gloves with sensors cab sell at $20 per pair
v To
determine the demographic the gloves with sensors will appeal to
Ways
to get answers to the research questions
The project will conduct primary
research to get answers regarding the research questions. In particular, it
will deploy survey research which is a method that involves the collection of
information from respondents through response questions (Ponto, 2015).
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