[Solved]- The Product Marketing Research Plan

Problem Definition

            The purpose of this study is to determine if gloves that have sensors that automatically warm to the body’s temperature can sell at $20 per pair. Therefore, the problem under study is to determine the viability of these gloves in the market and which particular demographic the gloves would most be attracted to these products.

Specific Research Objectives

v  To determine the viability of the gloved with sensors

v  To determine if the gloves with sensors cab sell at $20 per pair

v  To determine the demographic the gloves with sensors will appeal to

Ways to get answers to the research questions

            The project will conduct primary research to get answers regarding the research questions. In particular, it will deploy survey research which is a method that involves the collection of information from respondents through response questions (Ponto, 2015). 

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