6-1 Worksheet: Data Mining
In this worksheet, you will determine the qualitative and quantitative data needed to address a specific situation/scenario. You will then determine the research methods that must be used to obtain this data.
Scenario: Regency Healthcare is looking to expand its cardiology services. They have two choices of location to do so. One location is a rural area that has little in the way of specialty services. The other location is an urban area in which they would be sharing the demographic with three other competitors.
Â· Which location would make the most fiscal sense?
Â· Which location would best expand the practice?
Â· The demographics for both locations have large populations.
Â· There are more males than females in the rural location.
Â· The urban population is older.
Â· The rural population has more active and former smokers.
Answer the following questions:
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